When it comes to wellness, most people think about yoga stretches, early morning smoothies, or meticulously timed sleep schedules. But for families navigating celiac disease or gluten sensitivities, wellness often begins somewhere far simpler: at the kitchen counter, with food that feels familiar, safe, and just plain satisfying. There’s a kind of comfort in pulling a favorite recipe from the cupboard and knowing it will work, without stress, without compromise, without a million ingredient swaps.

This is the world that Better Batter has been quietly perfecting. From the first flour blend dreamed up by founder Naomi Poe, every product is designed to make gluten-free baking not just possible, but joyful. The brand’s Original Gluten Free All-Purpose Flour and GF Pizza Crust Mix are the latest stars in a line of mixes and flours that promise simplicity, versatility, and flavor that doesn’t shout “gluten free”, it whispers, “you’ve got this.”

For Naomi, food has always been personal. Her first experiments in the kitchen as a child, apple pie omelettes on the sun-baked sidewalks of Florida, hinted at a lifelong love for creativity in cooking. But life, as it often does, threw a curveball. Caring for her sick son revealed that both he and his brother had celiac disease. Genetic testing confirmed Naomi herself was gluten intolerant, and further testing revealed a slew of other food allergies running through the family. Suddenly, baking wasn’t just fun; it was necessary, serious, and high stakes.

Like many parents in similar situations, Naomi struggled to find products that wereboth safe and satisfying. Gluten-free flours at the time either tasted off, behaved unpredictably, or made beloved recipes impossible. And as a cancer survivor managing her own health, Naomi knew that “good enough” wasn’t good enough. She prayed one night to recreate her mother’s apple pie for her children, and as she slept, she dreamt of a better flour blend. She woke up, mixed, baked, and realized she had created the product that would become Better Batter.

Today, her vision is as alive as ever: food that brings families together, not separates them. Every product is gluten-free, certified by GFCO, and free from the top nine allergens, ensuring that families can cook with confidence. The Original All-Purpose Flour is neutral in flavor, reliable in texture, and ready to substitute cup-for-cup in virtually any traditional recipe. Meanwhile, the GF Pizza Crust Mix takes the guesswork out of gluten-free pizza night, delivering crusts that are tender, chewy, and capable of holding up to the wildest topping experiments.

Better Batter Original Gluten Free All-Purpose Flour: Your Kitchen’s New Best Friend

Imagine reaching for your go-to cookie recipe and realizing, for the first time in a long time, that you don’t need a gluten-free version; your old family recipe works just fine. That’s the magic of Better Batter Gluten Free’s Original All-Purpose Flour. It’s designed to slot seamlessly into the recipes you already love, from buttery pie crusts and tender cakes to hearty muffins and even sauces that need a thickening hand.

Unlike many gluten-free flours, this one behaves predictably. It’s consistent, reliable, and formulated to mimic the structure of wheat flour without the stress. And the flavor? Delightfully neutral, letting your chocolate chip cookies taste like chocolate chip cookies, not a chemistry experiment gone wrong.

Parents will notice something else, too: it brings a subtle sense of calm back to the kitchen. Baking for a child with celiac disease or food allergies can feel like navigating a minefield, but with Better Batter, recipes feel approachable again. A pancake breakfast on a Saturday morning no longer comes with hesitation or label scanning, just the satisfying sizzle of batter hitting a hot pan, syrup pooling, and the smell of breakfast filling the house.

Recipe Inspiration: Saturday Morning Lemon Poppy Seed Muffins

• 2 cups Better Batter Original All-Purpose Flour
• 1/2 cup sugar (or coconut sugar for a wholesome twist)
• 1 tsp baking powder
• 1/2 tsp baking soda
• 1/4 tsp salt
• 1/2 cup milk (dairy or plant-based)
• 1/4 cup neutral oil
• 2 large eggs
• Zest of 1 lemon
• 2 tbsp poppy seeds

Whisk dry ingredients together, then fold in wet ingredients gently. Spoon into muffin cups and bake at 350°F (175°C) for 20–25 minutes. The result? Muffins that are tender, slightly tangy, and perfectly soft, an effortless morning treat that feels indulgent without any stress.

GF Pizza Crust Mix: Because Pizza Night Shouldn’t Come with Worry

If there’s a universal truth in households, it’s that pizza brings people together. But for families living gluten-free, pizza night often comes with compromise: thin, brittle crusts, odd textures, or a pizza that just doesn’t hold toppings properly. Enter Better Batter’s GF Pizza Crust Mix, a game-changer for busy weeknights and weekend feasts alike.

This mix is thoughtfully designed to deliver a crust that’s tender yet resilient, chewy yet soft, everything you want from a pizza crust. And because it’s so easy to work with, pizza night can become a real family activity. Kids can roll the dough, sprinkle toppings, and experiment with flavor combinations without the fear of the crust collapsing or baking unevenly.

Recipe Inspiration: Build-Your-Own Pizza Night

• 1 bag Better Batter GF Pizza Crust Mix
• 1 cup warm water
• 1 tbsp olive oil
• Your favorite sauce, cheese, and toppings

Combine the mix, water, and olive oil. Knead lightly, roll out, and transfer to a baking sheet or pizza stone. Top as desired and bake at 425°F (220°C) for 12–15 minutes. Simple, reliable, delicious. And if your kid wants pineapple, mushrooms, or a double layer of cheese, the crust holds up beautifully, no complaints from the gluten-free side of the table.

Wellness in Every Bite

Better Batter isn’t just about baking; it’s about emotional wellness too. Naomi’s philosophy is clear: food should bring families together, create comfort, and restore a sense of normalcy. That means birthdays without worry, dinners without the stress of ingredient scans, and traditions passed down without compromise.

Safety is just as important as simplicity in the kitchen. Every Better Batter product is gluten-free, vegan-friendly, kosher OU Parve, and completely free of the top nine allergens, so you can mix, bake, and serve without second-guessing. Because everything is made in small batches, quality and consistency are always a priority. If you ever have a question, you’re talking to a real person who cares, not an automated system. It’s peace of mind baked right into every bite.

From Dream to Kitchen Table

Better Batter’s story almost feels like something out of a kitchen daydream. What started as one mom’s mission to keep her family fed safely turned into something bigger, flour and mixes that actually make gluten-free baking feel easy and familiar. Naomi Poe began with little more than hand-labeled bags in the trunk of her car, and now she’s built a company that’s all about care, honesty, and doing things right. The focus isn’t on profit, it’s on giving families back the confidence to bake, the joy of familiar flavors, and meals everyone can actually enjoy together.

From cookies and cakes to pancakes and pizza, Better Batter products are designed to work with real-life cooking. They’re versatile, easy to use, and friendly for bakers of all skill levels. And beyond convenience, there’s a kind of emotional magic here: each product carries the promise that your recipes will turn out beautifully, without compromise, without worry, and without the feeling of “otherness” that so often comes with dietary restrictions.

Why Better Batter Stands Out

Consistency you can count on: Cup-for-cup replacement for traditional flour

Neutral, clean flavor: Recipes taste like they’re supposed to, without surprises

Safe for the whole family: Free from the top nine allergens, GFCO certified, vegan, and kosher

Small batch production: Attention to detail, quality, and traceability

Versatile: From pizza to pancakes, muffins to pasta, your favorite recipes, no compromises

It’s a rare product that bridges the gap between practical baking and emotional wellness. It’s a flour that makes you feel like your kitchen is yours again, a place for joy, creativity, and connection.

Recipe Inspiration: Family Pizza Party with a Twist

For a weekend project, consider making a “Choose Your Own Adventure” pizza night:

Base: GF Pizza Crust Mix

Sauces: Classic marinara, white garlic, or pesto

Cheese: Mozzarella, cheddar, or dairy-free alternatives

Toppings: Seasonal vegetables, cooked meats, fresh herbs, or fun twists like figs or apple slices

Everyone gets to assemble their own creation, bake together, and dig in. The crust stays tender yet sturdy, the flavors shine, and for once, the gluten-free options are just as indulgent and fun as the traditional ones.

The Takeaway

Wellness doesn’t have to be complicated. Sometimes, it’s just a matter of having a kitchen that feels safe, familiar flavors on the table, and the freedom to enjoy time together. Better Batter’s Original Gluten Free All-Purpose Flour and GF Pizza Crust Mix make that possible. They bring back confidence, creativity, and comfort to the kitchen, all while keeping food safe, delicious, and worry-free.

Naomi’s vision for Better Batter was never about creating a product; it was about creating an experience, one where families can bake together, pass down traditions, and celebrate moments without stress. With every bag of flour, with every pizza crust pulled from the oven, that experience comes alive.

So, whether you’re baking a birthday cake, whipping up pancakes, or tossing together a last-minute pizza night, Better Batter is ready to make your recipes work the way they should, with taste, texture, and heart intact.

Because wellness isn’t always about kale smoothies or meditation apps. Sometimes, it’s about the smell of fresh cookies, the perfect slice of pizza, and the simple joy of a meal shared without worry. That’s the magic Naomi Poe dreamed of, and the magic Better Batter delivers, one batch at a time.