BeautyBeauty ChosenBrushing with Purpose & Picking with Personality

Brushing with Purpose & Picking with Personality

When you think about oral care and disposable products, you probably don’t imagine a deep, meaningful relationship between the items you use and the planet. Yet, when you reach for a toothbrush or a toothpick, you’re making a small choice that can contribute to the problem or be part of the solution. Preserve shows us how even the most ordinary household products can play a role in sustainability, giving us tools that are as gentle on the Earth as they are on our teeth.

This is a company built around one simple yet powerful mission: to create products that combine the best of sustainability, performance, and style. Their Ultra Soft Toothbrush and Flavored Toothpicks are perfect examples of how everyday items can be made with care for people and the planet.

Sustainability That Doesn’t Compromise on Style

Most of us don’t think twice about grabbing a toothbrush or a toothpick from the store. But Preserve is encouraging us to rethink those seemingly insignificant purchases. Instead of disposable plastic that ends up in landfills or the ocean, these products are made with 100% recycled materials—because recycling isn’t just about reusing materials; it’s about keeping those materials out of harmful waste streams and giving them a second life.

The handle of the Ultra Soft Toothbrush has been designed with more than just functionality in mind. It features a curved, easy-to-grip design that makes it comfortable for anyone to use. Whether you’re brushing in the morning fog or winding down after a long day, the toothbrush feels natural in your hand and works efficiently to keep your teeth fresh.

The bristles, which come in ultra-soft, soft, and medium densities, are tiered to provide a thorough clean without being too abrasive. This is especially important for people with sensitive gums or those who want to ensure they’re treating their mouth with care, even during the roughest brushing sessions. The Ultra Soft Toothbrush shows that sustainable design doesn’t mean sacrificing quality or performance. The eco-friendly design enhances your daily routine in ways you might not expect.

But it’s not just about making a sustainable product—it’s about creating something that’s functional, accessible, and delightful to use. This is where this brand truly shines. Their designs are not only great for the planet, but they also cater to modern needs and preferences, making eco-friendly choices easy for everyone.

Flavored Toothpicks: A Small Product with a Big Impact

At first glance, a toothpick might not seem like the most exciting or innovative product on the market. But when you add flavor and sustainability into the mix, suddenly, it’s a whole new experience. Preserve’s Flavored Toothpicks are a small, everyday item that provides benefits for your taste buds and the environment.

Available in two refreshing flavors—Mint Tea Tree and Cinnamint—they provide a quick burst of freshness when you need it most. Whether wrapping up a meal or looking for something to freshen your breath before a meeting, these toothpicks fit seamlessly into your routine. And because they’re made from sustainably harvested birch wood grown in the USA, you can feel good about using them.

The cases that hold the toothpicks are sleek and modern, crafted from recycled materials, ensuring that every part of the product is in line with Preserve’s sustainable mission. The portability and convenience of these flavored toothpicks make them a great companion for life on the go, whether you’re traveling, at work, or just lounging at home.

The POPi Movement: Cleaning Oceans, One Brush at a Time

In addition to its flagship products, Preserve is also on a mission to fight ocean pollution with its POPi (Preserve Ocean Plastic Initiative) line. The toothbrushes and razor systems in this collection are made from ocean-bound plastic, which is plastic that was rescued from coastlines and waterways and was at risk of entering the ocean, keeping plastic waste from adding to the massive pollution problem facing our coastlines and marine ecosystems.

The POPi toothbrushes are made using a combination of 75% recycled polypropylene (#5 plastic) and 25% recycled ocean-bound #2 HDPE plastic. This means every toothbrush you use helps clean up plastic that would otherwise end up in our oceans and waterways, harming marine life and ecosystems. Each brush is designed to last just as long as any other high-quality toothbrush, with the extra benefit of knowing it’s contributing to the solution of a global crisis.

In addition to the eco-conscious design of the brushes, Preserve donates 25% of the proceeds from POPi products to organizations dedicated to ocean conservation, cleanup, and education. By purchasing these products, you’re supporting nonprofits actively working to combat plastic pollution and preserve marine life. It’s a beautiful way to turn a daily ritual into an act of global kindness.

The toothbrushes in the POPi line come in stylish, ocean-inspired colors like Neptune Green, Coral, and Charcoal Grey, giving each brush a serene, calming vibe. These colors aren’t just visually appealing; they’re reminders of the oceans and beaches that Preserve is working to protect. The POPi collection is a way for customers to feel connected to a larger cause, making their purchase not just about personal hygiene, but about contributing to the preservation of the environment.

B Corporation Status: More Than Just a Label

If the sustainability and thoughtful design of Preserve’s products weren’t enough to convince you, the company’s B Corporation status adds another layer of credibility to its mission. A Certified B Corporation is a company that meets high standards for social and environmental performance, accountability, and transparency. Preserve earned its B Corp certification in 2011, and continues to uphold the rigorous standards required to maintain this status.

Being a B Corporation means that Preserve is committed to using business as a force for good. From ensuring that their employees are treated fairly and equitably, to making environmentally conscious decisions about their products and packaging, Preserve is held to a higher standard than the average company. It’s not just about profits; it’s about making a positive impact on the world.

In addition to its B Corp certification, Preserve is also The Climate Label Certified, further demonstrating its commitment to reducing its carbon footprint and combating climate change. By working with independent organizations, Preserve measures its carbon emissions, takes active steps to reduce future emissions, and offsets emissions it is not yet able to reduce with verified carbon credits. They’ve set an ambitious goal of achieving Net Zero by 2030, and they’re already well on their way.

The Future of Everyday Essentials

In a world where convenience often comes at the expense of the environment, Preserve shows us that it’s possible to have the best of both worlds. Their products are a reminder that small, everyday actions—like brushing your teeth or picking your teeth—don’t have to contribute to waste. Instead, these simple tasks can be part of a bigger movement toward sustainability, innovation, and responsibility.

Preserve’s approach is simple yet profound: if we can make more thoughtful choices about the products, we use daily, we can make a real difference in the world. With each Ultra Soft Toothbrush and each Flavored Toothpick, you’re not just choosing a quality product for your daily routine—you’re making a statement about the kind of world you want to live in.

And the best part? It’s easy. It’s fun. It’s something everyone can do, no matter where you are in your sustainability journey.

By choosing products from Preserve, you’re not just taking care of your teeth; you’re taking care of the planet. And isn’t that a smile-worthy thought?

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