Let’s take a moment—just you and this story. Imagine waking up on a quiet Sunday morning, the sun spilling through the curtains, your kettle whispering steam, and the comforting scent of something rich, warm, and nourishing curling around you. It’s not coffee this time. It’s not toast. It’s a bowl of something different. Something rooted deep in history but daringly modern. Something that could change the how think about food, health, and what it means to nourish your body and soul.

This isn’t a story about just another product on the shelf. This is a journey. One that starts with your curiosity and, if you let it, leads you to something extraordinary—Gruff’s ROC Ancient Grain Grits made from Farro. But let’s not rush. Let’s start with the bridge.

The Tale Behind the Grits

Gruff isn’t your average food brand. It isn’t just a food brand at all. It’s an idea. A mission. A rebellion wrapped in a humble bowl of grits.

The name “Gruff” comes from the old Norwegian folktale, The Three Billy Goats Gruff. Remember that one? Three determined goats, hungry for the lush grass across the river, must face down a greedy, grumbling troll who guards the bridge. To the Gruff founders, that troll represents industrial agriculture: greedy, bloated, and indifferent to health, soil, or sustainability. The goats? They’re us. The consumers, the growers, the seekers of something better. Something green. Something good.

Gruff is the bridge.

And across that bridge waits something ancient—farro. A grain that fed Roman legions and has stood the test of millennia. A grain with integrity, with purpose, with grit.

What Are Ancient Grain Grits, Anyway?

Let’s break it down.

Forget what you know about grits. If you’re thinking of bland, corn-based mush, you’ve only scratched the surface. Gruff’s ROC Ancient Grain Grits made from Farro are in a league of their own.

These aren’t your Southern granny’s grits. They’re crafted from cracked farro—an ancient wheat grain known for its bold, nutty flavor and chewy texture. Think couscous but with more bite, more soul, more story.

Farro is rich in fiber, packed with protein, and loaded with micronutrients that support digestion, cholesterol levels, and immunity. Unlike modern wheat that’s been stripped and sterilized for commercialization farro retains its ancient DNA—making it gentler on the gut and, for many gluten-sensitive folks, a surprising revelation. (Note: it’s not celiac-safe, but it’s a game-changer for those who fall somewhere between.)

Each box of Gruff grits is Identity Preserved, meaning it can be traced back to its origins on Prairie Grass Ranch in Montana. This isn’t an anonymous industrial grain. This is a field, a farmer, a harvest—and now, it’s yours.

What Does “ROC” Really Mean?

You’ve seen organic labels before. But ROC? That’s Regenerative Organic Certified—a step beyond.

ROC is a promise. A pledge that the food in your bowl wasn’t just grown. It was grown right.

That means no soil depletion. No pesticides that poison ecosystems. No farming practices choke the land. It means biodiversity, ecosystem renewal, and farming methods that give more than they take.

And here’s the kicker: by choosing these grits, you’re not just nourishing yourself—you’re helping to regenerate the earth. You’re choosing to heal. For your gut, your body, and the planet.

Let’s Talk Taste (and Texture)

Open a box of Gruff grits and you’ll find more than just a pantry staple—you’ll discover inspiration. These grits cook in just 12 minutes, and the possibilities? Endless.

Savory Bowl Ideas:

Grits topped with garlicky sautéed spinach, roasted cherry tomatoes, and a soft-boiled egg.

A bed for slow-cooked short ribs, crumbled goat cheese, and a sprinkle of herbs.

A breakfast delight with crispy bacon, avocado slices, and a drizzle of chili oil.

Sweet Versions:

Simmered with coconut milk, cinnamon, and maple syrup, then topped with blueberries and almonds.

A porridge twist: add banana slices, chopped walnuts, and a dusting of nutmeg.

Every bite delivers that earthy, nutty hint of Montana’s terroir. It’s hearty. It’s grounding. It’s unlike anything your spoon’s experienced.

Wellness, from Soil to Soul

Let’s get real: your gut is a garden. A biodiverse, complex, sensitive garden. And just like the earth, it needs to be nourished, not bulldozed by processed food.

Eating regeneratively-grown food isn’t a trend—it’s a wellness strategy. The fiber in farro feeds the good bacteria in your gut, helping to restore balance. The minerals boost your immunity and support energy production. The slow-digesting complex carbs keep your blood sugar steady, your mood level, and your cravings in check.

And mentally? There’s a deep satisfaction in knowing your food is doing good beyond your plate. It changes the way you eat. It changes the way you feel.

The Magic of a “Gritogether”

Gruff has coined a term that captures something beautiful: Gritogether.

A Gritogether isn’t just a meal. It’s a moment. A shared experience of food, story, and connection. Whether it’s a family brunch, a quiet dinner with a partner, or a solo bowl while watching the sunrise, every Gritogether is a celebration of mindful eating.

Gruff believes in slowing down. In asking where your food comes from. In connecting with the earth, the farmer, and each other. That’s what makes every bite meaningful.

And trust me—once you’ve had a Gritogether, you’ll want more.

This Isn’t Just a Product, It’s a Movement

Gruff didn’t start as a product. It started as a question: What if food could heal the land and the people at the same time?

In just a few short years, they’ve grown from a pandemic-born idea to an award-winning regenerative brand. The 2023 NEXTY Award for Best Certified Regenerative Organic Product wasn’t just a win—it was a loud, proud validation of a vision that dares to dream.

And here’s the truth: Gruff’s not slowing down. They’re just getting started. New grains, new products, new partnerships—all rooted in the same promise: real food, grown right, made to connect.

Are You Ready to Cross the Bridge?

This isn’t a sales pitch. This is an invitation.

If you’ve ever felt disconnected from your food…

If your gut has begged you for something gentler, truer, more nourishing…

If you’ve longed to eat in a way that makes you feel good again—inside and out…

Then maybe it’s time. Time to try something different. Something ancient. Something Gruff.

Because you don’t have to live at the mercy of industrial food. You don’t have to settle for processed and packaged and lifeless.

You can cross the bridge.

You can choose grits that mean something.

Grab a box of ROC Ancient Grain Grits made from Farro, and begin a journey that starts in your bowl and leads to a world of wellness.

Welcome to the greener grass. Welcome to Gruff.

Let’s Gritogether.