It was in 1967 after a seemingly ordinary task in North Carolina sparked a transformative discovery.

Pharmacist W. Douglas Roycroft was working in his small-town pharmacy, preparing a simple ointment to treat diaper rash. Little did anyone know that his dedication and humble approach would lead to a remarkable discovery. This unassuming cream not only proved effective for diaper rash but also became a versatile remedy for a wide range of skin conditions. From the itching of poison ivy to the blistering discomfort of poison oak, Roycroft’s ointment offered relief for various persistent rashes that plagued the skin, demonstrating its exceptional efficacy.

Doug’s creation was nothing short of an all-rounder. It became a symbol of personalized care and a testament to his dedication to the community he valued so deeply. This excellent product, which was simply known as ‘Diaper Rash Cream’ at first, was kept under the limited circles of Shallotte, North Carolina. It was sold exclusively at Roycroft’s pharmacy, which worked its magic on the people who fortunately discovered it. Word spread by the day, and it went from one satisfied consumer to the next, each surprised with the ointment’s effectiveness and results on an ailment that was not supposed to be the original purpose in the first place.

Humble Beginnings to Roaring Success

By 1995, the silent success of Doug’s ointment had become huge and couldn’t be kept within the walls of his small-town pharmacy. The demand for the product had grown far beyond the borders of North Carolina, and requests began coming in from across the nation and even around the globe. Now Doug decided to name the ointment as the ‘Diaper Rash Ointment’ has outgrown its initials, and knowing its wider potential, it had to be something that genuinely captured its essence. And so he came up with ‘EndIt’ as the name says it all. It reflects the capability of the ointment to end the discomfort and pain of certain skin problems, providing long-lasting relief.

The values that Doug Roycroft and his family have always held dear helped in the success of his formulation. The commitment to customers remains beyond providing a product as a family-run business. It revolves around delivering a high-quality solution that lets people lead a life of comfort, free of chronic irritation, rashes and other painful skin conditions. The Roycroft family believes in the power of community and the importance of looking after one another, reflected in the exceptional quality of the pain relief ointment. The product not only promises a solution but also comes with a 100% money-back guarantee on all orders. Fortunately, not a single jar has ever been returned because of its ineffectiveness in all these 57 years of service—a testament to the reliability and confidence customers put in this product. 

Proudly Made-in-America!

It takes pride to say that it’s 100% made in the USA, and continues to be produced with care in Rockwell, North Carolina, and is distributed from Chapel Hill, North Carolina. The Roycroft family feels more than proud to support American workers, who are imperative for the manufacturing and distribution of their product. Each jar of EndIt displays not just a healing source for a skin issue but also the efforts and dedication of the employees working to make it happen. Today, we are a trusted name, available in stores and pharmacies all across the country, offering services to numerous individuals who suffer from a range of painful and uncomfortable skin conditions. 

The Roycroft Legacy

However, this is not just another skin relief product; it is part of the Roycroft legacy. It is the incorporation of a community’s trust, a family’s sincerity, and the personal care that Doug Roycroft served to his consumers many years ago. Today, Doug’s vision is carried forward by his wife, daughter, and grandson, who manage the company with the same dedication and passion that Doug did. The Roycroft family is devoted to guaranteeing that every customer receives the same kind of personalized service that Doug offered in his small-town pharmacy. From the close-knit community of Shallotte, North Carolina, to families across the USA, EndIt stays to be a beacon of relief, aiding people at every step of the healing process. 

Composition and Usage Instructions

 This is a powerful solution designed to offer effective relief from a range of skin irritations, including diaper rash. Formulated with a blend of proven ingredients, this ointment combines Zinc Oxide, Lanolin, Calamine, Cornstarch, White Petrolatum, Resorcinol, Boric Acid, and Juniper Tar to address both prevention and treatment.

• For Prevention: Apply a thin layer of EndIt! to areas prone to diaper rash.
• For Severe Rashes or Irritation: Apply a liberal coat to the affected areas, allowing it to remain in place to help heal and soothe.

EndIt! is effective in treating even advanced stages of diaper rash and skin irritation. After the rash has cleared, continue using a thin layer to prevent future outbreaks.

The ointment formulation contains Lanolin and Zinc Oxide, which may cause allergic reactions in some individuals. If you have sensitivities to these ingredients, start with a small amount to test your skin’s reaction.

True Tales of Trust

The true outcomes of End It is best told by the testimonials of beloved customers and healthcare professionals who rely on it. Crystal Swinney, who’s a mother, has one such story that was shared by her. She tells:

“My name is Crystal Swinney, and I wanted to share our story with you! My son, CJ, was born in Wilmington, NC, in 2019, extremely premature at just 23 weeks and weighing only 1 pound, 3 ounces. During his stay in the NICU at New Hanover, he contracted salmonella, which led to severe skin breakdown. The only thing that saved us was your cream. It’s a miracle in a jar. Since our first jar, we’ve used only EndIt! on our son. He’s now 5 years old, and, with his special needs and occasional skin breakdowns, we still rely on EndIt! cream. We recommend it to everyone! Thank you for continuing to make this product and for saving my sweet boy’s skin so many times!”

One more heartfelt sentiment was sent from the Stewart Family of Shallotte, North Carolina, that says:

“Growing up in its town of origin, EndIt! was always a staple for mothers. I never questioned why it was better than other brands until I started working as a nurse in a long-term care setting. It wasn’t until then that I truly understood why EndIt! was loved and trusted by so many. It honestly works miracles on anything it’s applied to—incontinence sores, rashes, and anything in between. Fast forward four years, and now we wouldn’t use anything else for our Charleigh! We use it at the first sign of any skin breakdown, and it clears up almost overnight. I would say that we’ve been lucky that she’s never had a bad case of diaper rash, but I truly believe it’s because we’ve used EndIt! on her since birth.”

These lovely experiences shared by families and healthcare professionals bring immense joy and satisfaction to know that people receive a huge impact of EndIt Topical Ointment. The tradition of care, community, and commitment to quality continues to shine bright. The Roycroft family succeeds in living on the mission that W. Douglas Roycroft started over half a century ago. We offer more than just a solution to skin ailments; it provides a promise of relief and comfort, a devotion to quality, and a legacy of healing that spans generations.

Surety of Sustainability

Committed deeply to the well-being of planet Earth, the health of our customers is the top priority. Our dedication to sustainability is shown in several key practices the company does to reduce environmental impact and contribute to a healthier world.

• Ensuring that all orders are shipped using recycled newspaper and packing material, which gives new life to used papers and decreases the demand for new packaging resources, consequently minimizing waste.
• Maintaining a clean and healthy environment using only eco-friendly cleaning supplies in all offices. These products are carefully chosen to be free from harsh chemicals and toxins, confirming that the workplace remains safe for the team and also reducing the release of pollutants into the environment.
• Prioritizing energy consumption by equipping offices with energy-efficient lights that consume less electricity and have a longer lifespan. This small act significantly minimizes the energy consumption, helping us lower our carbon footprint.
• Eliminating single-use plastics from the workplace. This reduces plastic waste that eventually ends up in landfills or oceans, where it can cause long-term danger to the environment. Instead of this, reusable and sustainable alternatives are opted for that align with the commitment to securing the planet.

All these steps are taken to have a positive impact on the environment, and our company works its best to carry forward the sustainability practices, which can ensure that all the business operations contribute to a healthier and safer world for future generations to come. 

Our devotion to sustainable practices is firmly established in our belief that every small action can make a significant difference. We are proud of the continuous progress we have made and are motivated by the information that our efforts and hard work make noise and contribute to a safer place for people to be at. Through our ongoing dedication to sustainability, we strive to set an example for everyone in protecting the environment.