There are few things more satisfying than lighting something on fire, for a good reason, of course. A candle, a match, a note scrawled with something you’re ready to release. Fire is cleansing. Ancient. Comforting. It has the power to transform the intangible, your thoughts, your emotions, your energy, into something visible, something you can watch disappear into smoke.

That’s the magic that breathworker and yogi Miyalani Wagner stumbled into one evening during a personal burn ritual. Surrounded by the soft hum of her own breath and the sound of the match crackling, she wrote down the things she was ready to let go of: people pleasing, overthinking, a few stubborn “shoulds” that had overstayed their welcome. She burned them. It was freeing, yes, until she realized her entire house smelled like a campfire.

That single moment of wrinkled-nose realization became the spark that lit the flame (pun absolutely intended) for Incentional, a modern, multi-sensory ritual brand that bridges the gap between traditional incense and modern mindfulness.

Because as it turns out, a spiritual reset shouldn’t have to come with smoke detector drama.

From Legacy to Modern Ritual

The Incense Match is a true cult classic in the world of scent. If you’ve ever stayed in a hotel room in the ’90s, browsed the aisles of a spiritual shop, or rummaged through your aunt’s purse, chances are you’ve seen one: a small matchbook that didn’t just light, it smelled. The Incense Match was created by Miyalani’s family decades ago, combining fragrance and fire in a format that was as clever as it was convenient.

The idea was simple genius: each match head was infused with incense, creating a portable, one-strike aromatic experience. Light, burn, wave out, instant scent, zero fuss.

It became one of those rare sensory inventions that stuck. A small, unassuming object that carried meaning, a way to shift a moment.

Now, Miyalani has carried that same family legacy forward, infusing it with the principles of mindfulness, intention-setting, and accessibility that define modern wellness. Incentional is, in a sense, The Incense Match’s evolved, reflective grandchild, more grounded, more heart-centered, and made for the person who wants ritual without the rules.

Incense Meets Intention

So, what exactly is Incentional? Think of it as a bridge between scent and self-awareness, a pocket-sized tool for letting go, calling in, and grounding yourself when life feels a little loud.

Each paper incense card is printed with a heart-opening prompt, something that nudges you to pause, breathe, and reflect.

Maybe it asks:

“What do I want to release today?”
“What do I want to welcome in?”
“Who do I need to forgive, including myself?”

You write your answer directly on the card. Then, you burn it.

The paper transforms into gentle smoke, carrying your intention with it. And instead of that harsh, smoky scent you get from traditional incense or burnt paper, you’re met with a beautiful, grounding aroma, warm, natural, and thoughtfully crafted. It lingers softly, like a reminder that your words, once released, don’t need to be carried anymore.

Compact enough to slip into your pocket or travel pouch, each tin of Incentional cards is designed to make mindfulness mobile. Because not every day offers the luxury of an hour-long meditation or a mountain retreat. Sometimes, the best we can do is pause, between emails, before a meeting, after a tough conversation, and re-center ourselves with one small ritual that feels good, smells better, and takes less than a minute.

The Ritual, Redefined

What makes Incentional feel different isn’t just the scent, it’s the spirit of it.

Traditional incense often carries a kind of ceremony-heavy energy: sacred, yes, but also a little intimidating for beginners. Incentional strips that away and replaces it with accessibility, a ritual that’s equal parts modern practicality and soulful nostalgia.

Light a card on your lunch break. Burn one before yoga. Use it as a release ritual after journaling. Or, as one reviewer put it, “for those quick hits that don’t require a full ritual setup.”

Each burn becomes a sensory checkpoint, a mini reset for your mind.

And the best part? There’s no “right” way to use it.

That’s the beauty of Incentional: it meets you exactly where you are.

From Burnout to Balance

Behind the brand’s playful name is a deeper philosophy, one that reclaims the idea of intentional living from perfectionism.

Incentional isn’t about performing mindfulness; it’s about making space for it. It’s about recognizing that healing doesn’t have to be heavy, and that self-care can be small, portable, and even a little bit fun.

Miyalani built the brand around her own mental health journey, a process of unlearning, slowing down, and finding grounding practices that fit into a busy life. As a breathworker and yogi, she understands that transformation doesn’t happen in grand gestures; it happens in the quiet moments when we allow ourselves to be present.

That’s why every element of Incentional, from the eco-conscious paper to the travel-friendly tins, is designed to remove barriers to mindfulness. You don’t need an altar or incense holder. Just a lighter, a few deep breaths, and the willingness to pause.

The Science of Scent and Intention

There’s an unspoken alchemy in scent. It bypasses logic and language, speaking directly to the limbic system, the part of our brain that processes emotion and memory. That’s why one whiff of sandalwood can transport you to a temple, or a hint of jasmine can pull you into summer evenings from decades ago.

Miyalani’s family has spent years mastering that chemistry, learning how to craft aromas that not only smell beautiful, but feel emotionally resonant.

Incentional’s blends are subtle and layered: smoky woods, soft florals, hints of earth and air. They’re made to evoke calm, not overwhelm. Every scent note is chosen to support the intention behind the burn, whether it’s release, clarity, courage, or grounding.

It’s not just aromatherapy; it’s sensory storytelling.

Small Rituals, Big Shifts

Let’s be honest: most of us have lofty goals when it comes to mindfulness. We tell ourselves we’ll meditate every morning, journal daily, stay hydrated, stretch, breathe, and somehow avoid doomscrolling.

And then real life happens.

That’s why Incentional’s power lies in its simplicity. It transforms mindfulness from something aspirational into something achievable, something you can do in under a minute that still matters.

It’s a quick burn that feels like a breath.

As one customer, Hayley, put it:

“The concept of writing your intentions creates a self-accountability to my goals that I personally appreciate (and need).”

Another said,

“After a weird, off, storm of a mental health weekend, I can’t express how deeply grateful I am to have experienced what Incentional can do for the soul. I felt it, that sense of peace, of calm, of gentle confidence.”

Each review echoes the same theme: connection. The small act of burning something and watching your thoughts become smoke brings you back to yourself.

The Family Flame

At its core, Incentional is still a family affair. The same lineage that invented The Incense Match continues to shape this new chapter, blending craftsmanship, tradition, and creativity.

But while The Incense Match was about fragrance innovation, Incentional is about emotional innovation.

It’s scent in service of the soul.

That’s a legacy not just of product design, but of purpose, carrying forward a generational love for sensory ritual and infusing it with modern mindfulness.

There’s a poetic symmetry in it: what began as a matchbook of scented fire decades ago has evolved into a tool for burning away what no longer serves, with the same spark of curiosity and craft.

A Ritual for Real Life

Incentional fits into moments that are beautifully mundane:

·        The five quiet minutes before your day begins.

·        That post-meeting pause when you need to shake off stress.

·        The end of a week, when you’re reflecting on what to carry forward and what to release.

It’s as much for the minimalist meditator as it is for the overthinker who wants a shortcut to stillness.

And that’s the genius of it; a ritual made for real life.

Not every ritual needs to be grand. Some of the most profound shifts happen in small acts, lighting a match, taking a breath, writing down a thought, watching it curl into smoke.

That’s where change begins: in moments of intention.

Mindfulness Made Simple

At the heart of Incentional’s mission is accessibility, the belief that mindfulness shouldn’t feel complicated or out of reach.

Miyalani describes it as “making wellness feel human again.”

No perfection, no prerequisites, just simple, sensory tools that remind you to pause and reconnect.

In a world of constant noise, Incentional is the quiet nudge that says:

You can slow down.
You can breathe.
You can let go.

And if all of that comes with a scent so lovely it lingers long after the smoke fades, well, that’s just the universe saying thank you.

From Match to Movement

From the family who brought scent to the matchbook comes a new kind of ritual, one that honors the past while speaking fluently to the present.

Because yes, we’re busier. We’re more anxious. We’re carrying the weight of constant connection and endless to-do lists. But that doesn’t mean mindfulness has to be one more task.

It can be a matchbook moment.
It can be a single spark.
It can be Incentional.

A Final Breath

Light the card.
Breathe in.
Release.

It’s small, but it’s profound.

Somewhere between smoke and stillness, between fragrance and feeling, there’s a moment, fleeting but full, where you remember that you’re here, alive, capable of change.

That’s what Incentional offers: a way to meet yourself again, one intentional burn at a time.

Because sometimes the most powerful rituals aren’t the ones that take hours, they’re the ones that take heart.

Incentional: Incense with Intention.

A family legacy reborn.
A ritual reimagined.
A reminder that mindfulness can smell as good as it feels.