You know that moment when you sip something, pause, and go, “Wait—what is this magic?” That’s the kind of spell Breakaway Matcha casts. But don’t be fooled—this isn’t your average green tea masquerading as matcha in a latte somewhere in a paper cup with a misspelled name on the side. This is matcha for the purists. For the dreamers. For the skeptics-turned-obsessives. For the slightly tired souls looking for a present moment to fully, finally arrive.

This is Breakaway Matcha’s Coldbrew Original and Blend 93, and they’re not here to play. They’re here to transform.

Let’s go on a journey. Not a metaphorical one. A literal, steeped-in-terroir, hand-harvested-in-Japan, fine-powder-on-your-countertops kind of journey. If you’re ready to sip with intent, to taste with all your senses switched on, and maybe to change how you experience your mornings, we’ve got two powerhouses to introduce.

Meet Coldbrew Original: The Lazy Genius’s Dream

Let’s start with Coldbrew Original. Because honestly? It’s genius. This is the matcha you don’t need to whisk. You just add cold water, shake it up (yes, you can use that old jam jar), and boom—you’ve got a bottle of luminous green energy that somehow feels like silk and tastes like quiet confidence.

This isn’t just for when it’s 85 degrees out and you don’t want hot anything touching your hands. It’s for that 2 PM slump when your to-do list has grown a second head and coffee feels like a trap. It’s for before yoga, during walks, after your third Zoom meeting, and when you want something that feels grounding but still gives you a gentle push.

Cold brew matcha, in general, is a bit of a revelation. You’d think skipping the frothing and whisking and warming would lead to a flatter experience. But Coldbrew Original defies that. It’s all umami with an electric brightness. It’s the soft green of moss on stone. It’s both modern convenience and ancient ritual, and somehow the two aren’t at war—they’re harmonizing.

It’s also a beautiful gateway matcha for beginners who want to experience the real deal without learning to whisk like a tea master on day one. But don’t confuse accessibility with compromise. Coldbrew Original is not a diluted version of anything—it’s simply matcha from a parallel universe where time is on your side.

Enter Blend 93: The Whispering Legend

Now, if Coldbrew Original is the gateway matcha, Blend 93 is the deep end. And yes, it’s worth diving in.

Blend 93 is one of Breakaway’s most beloved blends, and for good reason—it’s nuanced. Not in the “you need a sommelier degree to understand it” way, but in the “you’ll find something new every time you make it” kind of way. That’s not marketing speak. That’s what happens when tencha leaves from multiple terroirs in Japan are lovingly blended by people who are low-key obsessed (in the best way) with creating the perfect cup.

The thing with Blend 93 is that it invites you to slow down. You can’t rush this matcha. It won’t let you. The process itself becomes a meditation:

• You open the tin and are hit with a scent so green and sweet it’s like spring punched you in the face.
• You sift the powder and realize: Oh, this is finer than anything I’ve put in my body in the last decade.
• You whisk, slowly at first, then with gentle vigor until the surface froths just right—thick, silky, jewel-toned.
• Then you sip. And pause. And think: “Oh. Oh wow.”

It’s not grassy. It’s not bitter. It’s umami-laden and mysteriously sweet. It’s not “matcha flavor.” It’s matcha essence. No latte can touch this. And Breakaway practically begs you not to try. No milk. No sugar. Nothing but you, your ceramic bowl, and a little hot water.

And honestly? It’s enough.

Not Just a Drink, A Ritual (Whether You Know It or Not)

Matcha isn’t a beverage—it’s a moment. Or rather, a series of micro-moments strung together like tiny green pearls of clarity.

• The choice to make it instead of coffee.
• The movement of getting the tin out of the fridge (yes, store it cold—Breakaway insists).
• The stillness of watching the powder fall through the sieve like jade snow.
• The sound of the bamboo whisk in water, like a hush being stirred.
• The taste—clean, oceanic, grassy, umami, floral, mysterious.

You can’t scroll and whisk. You can’t make matcha and simultaneously write an email. It demands attention. And in that attention, you find presence. Maybe even peace.

That’s what Breakaway is about. They’re not just slinging fancy green powder. They’re advocating for a life where you notice more. And whether you’re new to matcha or 100 bowls deep, Coldbrew Original and Blend 93 are two very different ways of doing exactly that.

Who Are These Matcha Meant For?

Let’s get personal. Maybe one of these people is you.

You, the Tired-but-Trying Health Nut

You’re cutting back on caffeine, but still need some help waking up. You’ve dabbled in yerba mate, tried mushroom coffee, and briefly pretended to enjoy lemon water. But nothing feels quite right. Enter Coldbrew Original. You toss a spoonful in your bottle before you leave for work, shake it like it owes you rent, and suddenly you’re alert but not jittery. Calm but focused. Clean energy is not a myth. It’s just green.

You, the Ritual-Addicted Romantic

You light a candle before every Zoom meeting and think everything tastes better in handmade pottery. You crave stillness in a world that keeps yelling at you to hustle. Blend 93 will be your soul beverage. You will lose whole afternoons in the making and sipping of this matcha and emerge better for it.

You, the Curious Skeptic

You’ve seen matcha on Instagram and thought, “Yeah, but is it really that good?” You don’t own a matcha whisk. You’re not sure what the difference is between culinary and ceremonial. That’s okay. Coldbrew Original is your new favorite shortcut. And Blend 93 is your reason to go deeper. Start shallow. End in devotion. It’s the Breakaway effect.

Let’s Talk Ingredients: Or Rather, the Lack Thereof

There is nothing in these matcha blends except stone-ground, shade-grown, young tencha leaves. No flavorings. No sugars. No secret milk powder lurking in the shadows. Just vibrant, verdant, gloriously intact matcha.

Breakaway Matcha doesn’t cut corners. They pay top-tier Japanese farmers to grow, shade, harvest, and process the best matcha possible. These aren’t commodity crops. These are cultivated works of art. Which makes every sip feel like a kind of gratitude.

You can taste the care. Really.

The Why: Matcha as Mindfulness, Not Just Fuel

Let’s zoom out. Why choose matcha at all?

Because matcha isn’t just about more energy. It’s about different energy. There’s caffeine, yes, but there’s also L-theanine, which smooths the spike and stretches it into a sustained, focused buzz. Matcha doesn’t slap you awake. It gently nudges you into clarity.

More importantly, the act of making it is a full-sensory experience that requires—and rewards—your full attention. That’s where the mindfulness piece lives. That’s why Breakaway Matcha keeps saying things like “don’t make a latte” and “just add water.” Not because they’re snobs (although they are delightfully particular), but because they know how good it can be when you let matcha be matcha.

Teaware, Tips, and Becoming That Person

If you’re reading this and suddenly want to become “a matcha person,” you’re not alone. Breakaway makes it dangerously easy to fall into this new identity. Their teaware selection is so curated it feels like shopping in a museum gift shop—elegant, earthy, deeply satisfying.

Here’s how to start:

• Cold drinker? Get Coldbrew Original. All you need is a bottle. Or a shaker. Or even a mason jar. Just don’t forget to shake vigorously.
• Hot drinker? Go for Blend 93. Grab a sieve, a chasen (bamboo whisk), a small bowl or cup, and get ready to feel like a tiny green wizard.
• Want it all? Try both. Alternate based on mood, weather, or astrological forecast. No one’s judging.

The goal isn’t perfection. It’s presence. Breakaway Matcha meets you where you are—hurried, hesitant, hopeful—and offers you a tiny green cup of here and now.

The Final Sip

Matcha isn’t the solution to all your problems. It won’t finish your emails or organize your garage. But it will create a small daily space where nothing else matters except the making, the sipping, the being. That’s rare. That’s worth something.

Coldbrew Original and Blend 93 offer two beautiful paths to that same truth. One is quick, bold, cold, and shockingly smooth. The other is intentional, meditative, warm, and complex. Both are an invitation.

So next time you feel scattered, foggy, or just mildly off-kilter, skip the coffee. Skip the chaos. Open your fridge. Open your tin. Add water. Whisk, or don’t. Sit down. Breathe. Sip.

You’re here now.

And it’s enough.

Explore the products:

• Coldbrew Original Matcha – the cleanest, greenest energy in a bottle
• Blend 93 Matcha – a mindful masterpiece in a cup

Let the matcha moments begin.