When it comes to Pilates, the smallest details often speak the loudest. It’s all about your controlled breathing, the slow reaching of your arms, and the grip of your foot against the carriage. For many people, a Pilates sock is merely another piece of clothing, one that is a requirement for hygiene and for your safety. Alyssa and Mae Mae are the founders of Lates Club, and to them, these socks are actually a way to combine high-performance athletic gear with the spirit of West Palm Beach.

True success is found in the small spaces where life actually happens, like in the middle of a workout or in your car driving down a long road. Alyssa and Mae Mae met in West Palm Beach a few years ago when they were introduced by mutual friends. What started as a friendship quickly transformed into a partnership. To build a business with a friend, you need a baseline of trust that withstands the inevitable pressure of logistical hurdles and creative butting heads. Alyssa and Mae Mae secured their bond through traveling and support. Their personalities perfectly complemented one another. This was when they decided that they wanted to build something that was a natural evolution of their friendship.

Finding The Grip

The founders can recall the exact moment that their journey became an adventure. For Lates Club, this moment happened at Proper Grit, which is a gastropub inside the Ben Hotel. They were fresh out of an intense session at JetSet Pilates. This was when they decided that they needed to fix an accessory that was simply inefficient in the world of Pilates. They believe that there is no point in spending tons of money on grip socks that inevitably lose their grip and are plain boring to look at. This was when the goals shifted from the actual workout to the culture surrounding it.

The Pilates Socks Collection

The Pilates market has a massive gap that Alyssa and Mae Mae both noticed. On the one hand, there are expensive, high-end brands; on the other hand, there are mass-produced options that lack durability. This is why they set out to create a product of top-tier quality that was still accessible to everyone.

Their initial launch had three designs that reflect this brand’s mission.

1. The Logo Sock in Pink: A tribute to Mae Mae’s favorite color. This design features the brand’s visual identity, which is clean, modern, and an ultimate nod to femininity.
2. The Palm Tree: This is currently their best seller. This design represents the fourth Florida landscape.
3. The Diamond: This design is inspired by Mae Mae’s time at Alpha Delta Pi, which was her sorority house at The College of Charleston. This product features an eye-catching diamond design, created with a vision for national pop-up events.

The Five Pillars

The grip socks were what started it all, but Lates Club never set out to stay small. Alyssa and Mae Mae’s passion and love for design meant that the only thing that made sense was to branch out. They wanted to be curators of a specific, intentional kind of living.

This brand is built on 5 pillars:

1. Quality: If their product won’t withstand your daily life, then it shouldn’t be included.
2. Time: This brand understands that time is of the essence, which is why their shipping window is 2 days.
3. Health: This brand is committed to the physical and mental benefits of movement.
4. Resilience: They pride themselves on never giving up on their business strategies.
5. Enjoyment: This brand aims to remind the community that your workout can be both hard and enjoyable at the same time.

Why The Grip Matters

Research into the biomechanics of movement highlights that specialized frictional footwear can significantly increase the static coefficient of friction. This means the right grip isn’t always about not slipping on the mat; it’s about precision and power. In a controlled, high-pressure environment on a Pilates reformer, your feet anchor you. When a sock has a deteriorating grip, your body essentially needs to waste energy trying to keep stable. According to sports science, high-quality grip socks can actually reduce lateral slipping. This allows for more efficient energy transfer during your session.

By investing in Lates Club, you are investing in a tool that allows your muscles to focus 100% on the movements, because you’ve chosen a product that provides stability backed by science.

Effortless Chic

We are so consumed in the era of fast fashion, which is why Lates club feels different, because they actually are different. When you choose to support a brand like this, it’s about so much more than purchasing a pair of grip socks. Choosing to support the brand is about supporting a vision led by two women who actively assist in every area of production.

The founders of this brand understand that a workout isn’t just an hour in your day; it’s part of a much larger picture that involves self-care and social interaction. Their products are designed for everyday use, so you can transition from one part of your day to the next with ease. This brand is the definition of effortless chic.

Good Enough Won’t Make The Cut

The company is constantly challenging itself with its products and refuses to compromise. This means that for Alyssa and Mae Mae, “good enough” simply won’t cut it, especially when they’re trying to set a new standard for fitness accessories. Now is your time to choose a brand that provides you with a sense of belonging and lets you be part of a community that values your workout just as much as it values aesthetics. Lates Club is bringing you well-made, high-quality products that are actually both durable and affordable. They are here to ensure that you can walk through life feeling grounded in quality with a style that feels like you.