There’s a quiet kind of revolution happening in wellness, not in green juice bars or expensive facials, but in the small, intentional rituals that fit between classes, commutes, deadlines, and the endless scroll of modern life. It’s in the way you pause in the morning light, reach for a smooth, vanilla-coated tablet, and know, for once, that you’re doing something good for yourself that actually feels good too.

That’s the story of Body of Work, the brand redefining what it means to take your vitamins.

Launched in September 2025, Body of Work began with one deceptively simple product: a doctor and nutritionist-designed Multivitamin. But this isn’t another chalky capsule or sugary gummy promising miracles in pastel packaging. This is the new generation’s wellness ritual, created by women, for women, designed to do exactly what so many supplements don’t; actually fit your life.

The Story Behind the Bottle

Every brand has an origin story, but this one doesn’t start in a lab or a marketing meeting. It starts with two friends, Jacqueline Maslan and Alex Brown, who have spent years working in the world of food, beauty, and wellness, helping other brands find their voice. Somewhere between campaign briefs and late-night takeout, they realized something was missing.

They built something better.

Maslan, the CEO, brought her deep experience in consumer goods from Vytology and Tyson Foods, the kind that knows how to turn a good idea into something tangible, manufacturable, and shelf-ready. Brown, the CMO, brought the soul, a storyteller who has shaped campaigns for ALDI, Walgreens, and Vital Proteins, she understood that branding isn’t just about selling a product. It’s about creating a feeling.

Together, they didn’t just launch a vitamin. They launched a philosophy, one grounded in what they call Whole Self Care: physical, emotional, and mental well-being as inseparable parts of the same ecosystem.

The Beauty in the Details

Body of Work’s Multivitamin doesn’t try to do everything. It’s not overloaded with 30 ingredients you’ve never heard of. Instead, it’s made with a select combination of 11 essential nutrients, each chosen for a reason, to fill the most common nutrient gaps in young women ages 18 to 25.

This is science, edited. Nutrition, distilled.

Think of it as the capsule equivalent of a minimalist skincare routine: no excess, no filler, no fluff. Just what your body actually needs, and nothing that it doesn’t.

And then there’s the experience, because this isn’t a vitamin you hide in a cupboard. The small, smooth tablets come coated in a sugar-free vanilla finish, an unexpectedly sensorial touch that turns a mundane habit into something you look forward to. There’s a hint of green tea extract tucked inside too, not for hype, but for skin health, and because, well, it’s nice when wellness meets beauty in subtle, thoughtful ways.

The Shift: From Self-Improvement to Self-Understanding

There’s a cultural current behind Body of Work that’s hard to miss. For years, wellness marketing sold women the idea of fixing themselves, shinier hair, flatter stomachs, better mornings if only they bought the right powder.

Body of Work doesn’t speak that language.

Its mission is quietly radical: to create clean, science-backed nutrition for women, not as a promise of perfection, but as an act of care.

It’s not about doing more. It’s about doing less, more intentionally.

Their community of early users often describes the brand in emotional terms, not physical ones. Taking the Multivitamin isn’t about control; it’s about connection. “It makes me feel like I’m actually listening to my body,” one woman wrote after trying it. Another said, “It’s the first supplement that feels designed for real life, not the ideal version of it.”

That’s what sets Body of Work apart in an industry that’s long been louder than it is human. It’s beauty, but with brains. Wellness, without the eye-roll.

Designing for Real Life

The founders didn’t start with spreadsheets of nutrient data. They started with conversations, real women, real feedback. What do you need more of? What do you struggle to keep up with? What feels missing from your routine?

The answers shaped the Multivitamin’s final form: simple, targeted, and easy. It’s meant for the moments when you’re running out the door, living on caffeine and hope, and still trying to take care of yourself somehow.

That’s why the brand talks about rituals, not regimens. Taking the Multivitamin isn’t another task on your wellness checklist. It’s a pause, one tiny, daily reminder that you’re worth looking after.

From the Inside Out

At its core, the Multivitamin was built to bridge the gap between science and self-care. It’s doctor-designed and nutritionist-approved, not buzzword-driven. Every ingredient earns its place:

• Iron for energy and focus.
• Vitamin D3 for bone and immune health.
• Zinc and Green Tea Extract for skin.
• Magnesium, Folate, and Biotin for balance and vitality.

All selected to target the real nutritional deficiencies that young women face most.

But perhaps the most interesting part isn’t what’s in it, it’s what’s not. No added sugar. No artificial color. No excess. Just what works.

Because when you’re building a body of work, your career, your creativity, your sense of self, you don’t need more noise. You need support that quietly does its job in the background while you do yours.

Why It Matters Now

The wellness world is crowded. Every shelf, every feed, every influencer with a green smoothie claims to have the answer. But Body of Work isn’t trying to shout over the chaos. It’s whispering something softer, but far more resonant: that wellness doesn’t have to be performative. It can be personal.

This generation of women, those just stepping into adulthood, careers, and independence, is rewriting what self-care looks like. They’re not waiting for approval to rest, to nourish, to prioritize themselves. They’re building lives that make room for softness and ambition, side by side.

Body of Work taps into that moment with a product that doesn’t dictate who you should be. It simply supports who you already are.

The Future Is Personal

For Maslan and Brown, this Multivitamin is just the beginning. Their long-term vision is a movement around Whole Self Care, where nutrition meets emotion, and where brands talk with women, not at them.

They’re not trying to replace your skincare, your coffee, or your therapist. They just want to be part of that daily dialogue you have with yourself, the one that says, “I deserve to feel good, even on the messy days.”

And that’s what makes Body of Work feel so different. It’s not a wellness brand trying to convince you that you’re broken. It’s a wellness brand reminding you that you’re already enough, and that sometimes, taking care of yourself looks like the simplest thing in the world: swallowing a small, smooth, sugar-free vanilla-coated tablet, and carrying on with your day.

A Ritual Worth Keeping

In a world obsessed with productivity hacks and overnight transformations, Body of Work is quietly carving out space for something slower, steadier, and infinitely more human.

Because at the end of the day, your body really is your body of work, and every choice, every ritual, every act of care adds up to something beautiful.

And maybe that’s the unexpected power of a little vitamin.

Not to change who you are, but to help you stay true to her.