The era we live in is filled with globalized supply chains and unknown meats neatly packed in a tin. But on a boat called the Piky, something is starting to change. Most of the seafood you find in the United States often travels through a multitude of international brokers. They sit in cold warehouses and industrial processing units. The Craft Fish Co. is a reminder that the best way to move forward is to go back to the basics.

This is a brand that is, quite literally, a living, breathing manifestation of Captain JJ Gerritsen and co-founder, Jessica. They were completely committed to the sea. This is a company that operates on a simple idea: If they didn’t personally catch it, then it doesn’t belong in a tin. This set a physical boundary for them. This means that every ounce of Albacore Tuna that you use and eat comes directly from the water, and it is pulled from the water by the family.

A Nutrient-Packed Bite Every Single Time

To understand why a 3.5 oz tin of Craft Fish Co. Albacore is entirely unique; you need to understand the methods that they use. Most of your industrialized Tuna is caught in a massive, long net. This can often leave the fish bruised. JJ Gerritsen uses a completely different method. He uses a traditional hand-pole-and-hand-line method, which means he catches one fish at a time.

This is probably the best form of quality control. When a fish is caught one at a time, it can be bled immediately, and JJ can ensure it receives the best level of care, unlike fish caught on an industrial vessel. Jessica has a background in nursing and nutrition. This means that this brand not only focuses on care, but it can also focus on nutrient density. She understands that those few minutes, when this fish is just being pulled out of the water, are crucial to its nutritional profile and flavor.

While most major brands use a double-cook method, Craft Fish Co. cooks its fish only once during the canning process. This means that it can retain the natural omega-3 oils and moisture. The result is a clean and firm texture that feels fresh in every bite.

The Albacore Tuna in Organic Extra Virgin Olive Oil

• This product contains only high-quality Pacific Albacore and organic extra virgin olive oil. There are no fillers, no soy, and no unnecessary additives.
• The organic extra virgin olive oil was specifically chosen because it complements the Tuna’s mild flavor without masking it.
• The one-cook method preserves the fish’s natural oils inside the tin. This ensures maximum nutrient density and flavor.
• The liquid inside the tin serves as a nutrient-dense dressing. This is meant to be consumed and not discarded as waste.
• Feature pole-caught Tuna, which ensures the quality of each tin.
• Available in a standard 3.5 oz tin.

Research shows that extra virgin olive oil can act as a nutrient defense when paired with canned fish. Refined oils are actually high in bioactive polyphenols and antioxidants. Extra virgin olive oil is not, which means that it can actually lower your inflammation and has heart health benefits.

The Friday Tradition Variety Pack

• This pack is designed to be added to every family’s lifestyle. This pack encourages you to slow down and simply enjoy a meal with your family.
• This is a fully domestic operation. This means that every step from the fishing to the processing to the packaging always remains within the United States.
• Unlike the products on the market that use their labels to mislead you, this pack gives you full transparency. You can trace your purchase back to the boat and the family that caught it. And their packaging: what you read is what you get.
• This pack is a clear visual of the family’s hard work and the breadth of their catch.

The act of sharing a meal is one of the most powerful factors in young children’s emotional well-being. According to studies by the Family Meals Project, regular family dinners are actually linked to lower rates of substance abuse and high academic performance, and they reduce the symptoms associated with depression and anxiety. By choosing the Friday Tradition Variety Pack, you are supporting the idea that your family’s well-being matters. The dinner table effect is not all about food; it is about a space where your family can connect and feel like they belong. When families sit down together, it creates a sense of security that can help kids navigate the pressure they feel from the outside world. Eating this variety pack as a family can lay a foundation for long-term mental health and social resilience.

Say Goodbye To The Middlemen

When you purchase a tin of mass-produced Tuna, the fish was most likely caught by one boat, sold to a broker, and then shipped to another country for processing. And it doesn’t even stop there; it then has to be sent to a completely different location to begin the canning process. By the time it reaches you, it has already passed through hundreds of others.

Craft Fish Co. is its own middleman. They are the harvesters and the quality control. When you decide to support a brand like this, you choose to have a relationship with the space your food comes from and the family that makes it. You’re stepping away from the products that had to be sourced and moving towards choosing a product that was caught.

Nutrient-Dense Seafood

Craft Fish Co. serves as a gentle reminder that you don’t have to settle. You can have nutrient-dense food that is both ethically harvested and delicious. This brand offers you complete peace of mind about the integrity of the ingredients you put into your body. By choosing this company, you are choosing to support a domestic supply chain, a family’s ambition, and the health of the ocean.

Flavor, in this case, is not just about taste. It is about everything that led up to it. It is the absence of haste in how the fish was caught. The precision in how it was handled. The restraint in how little was added. It is the decision to do less, but to do it better. When you open a tin of Craft Fish Co., you are not just opening a tin of preserved fish. You are opening a timeline. One that starts in open water, moves through deliberate hands, and arrives exactly as it was meant to. And that is something you can feel, long before you even take the first bite. You can taste the integrity in every tin.